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Home sales, especially luxury condos, are increasing in Naples in early 2026 compared with last year. January 2026 pending sales increased 40 percent compared with January 2025.
According to the January 2026 Market Report by the Naples Area Board of REALTORS (NABOR), which tracks home listings and sales within Collier County (excluding Marco Island), there were 2,053 price decreases during January and 1,906 new listings.
Broker analysts point to the 9.2 months of inventory as a signal that Naples has returned to a balanced market.
“Sellers have gotten the message, competitive pricing sparks sales,” said Carrie Lademan, senior vice president, West Coast of Florida, William Raveis Real Estate.
The report compares this January to last. The median closed price in January decreased 4.1 percent to $627,500. However, this was driven by the condominium market, which had a 3.4 percent decrease in median closed price to $450,000. The single-family home market, which had about 500 fewer properties for sale than the condominium market, reported a 1.6 percent increase in median closed price, to $812,500. Inventory decreased 10.6 percent to 6,328 properties with sales outpacing new supply.
Mike Hughes, vice president of Downing-Frye Realty, Inc., noted that buyers are motivated to purchase quickly and sellers are not waiting to end of season to drop prices but rather starting the season with competitive pricing.
Cash sales are up with 67 percent of sales during January being cash sales.
Closed sales increased 0.5 percent to 564 closed sales. Closed sales of condominiums increased 8.2 percent to 276 closed sales. However, closed sales of single-family homes decreased 5.9 percent to 288 closed sales.
It can take a sale under contract (pending sale) up to 90 days to close.
Schedule inspections as early as possible, advised Hughes.
The median closed price of single-family homes nearest the beach continue to rise. In Central Naples (34104, 34105, 34116), they increased 11.4 percent to $715,000. And in the Naples beach area (34102, 34103, 34108), they increased 5.8 percent to $2,645,000.
Condos over $5 million sold fastest. Their days on market fell 31 percent to 105 days. Closed sales of homes with four or more bedrooms increased 9 percent.
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