To conclude our Performance Review series, we sought insights from leading architects and designers—including Daniel Libeskind, Sabine Marcelis, and Lina Ghotmeh—asking them to share their best advice for those entering the field.

The worlds of design and architecture are intricate, and establishing a career within them can often feel overwhelming.

So how should newcomers approach these industries?

We put this question to established figures who have themselves built thriving practices.

From practical guidance to deeper reflections

Our contributors include renowned architects such as deconstructivist leader Libeskind and Stirling Prize recipient Níall McLaughlin, who founded their studios in 1989 and 1991, respectively.

We also spoke to architects who have achieved major milestones in recent years, like Ghotmeh, who was recently recognized by Time magazine as one of the world’s 100 most influential rising stars.

Top designers offering their perspectives include Gustaf Westman, Kelly Wearstler, and Tom Dixon—who notably advised, “go to parties.”

Just as in our previous conversations with leading designers about their early breakthroughs, we encouraged candor and authenticity in their responses.

The advice shared ranged from hands-on strategies to philosophical perspectives, but several enduring themes emerged: master the fundamentals, foster a sense of community, remain curious, and embrace your individuality.

Some contributors suggested exploring various design disciplines, while others stressed the importance of cultivating and holding onto “big ideas.”

Over the last two weeks, our Performance Review series has highlighted the challenges facing the design and architecture professions—sometimes painting a sobering picture.

Yet, as we show here, there are still many avenues for opportunity and growth despite these hurdles.

Continue reading for insights from 12 leading architects and designers:

“Be in the room with potential clients” says Sabine Marcelis

“Stay authentic and unapologetically true to yourself. Work hard, show kindness, and be prepared for when opportunities or luck come your way.

“Opportunities don’t simply fall into your lap—you have to be proactive in making them happen.

“Put yourself in environments where you might meet potential clients. Attend the events you’re invited to. You never know who you might encounter or sit beside at a dinner.

“Face-to-face connections remain crucial—they lay the foundation for relationships that could lead to future projects or commissions.”

“You need an accountant and you need a lawyer” says Tosin Oshinowo

“The most practical advice I can offer is this: you must have both an accountant and a lawyer. If you don’t set up the right systems from the outset, you’ll face difficulties down the line. While hiring these professionals involves a cost, it’s essential for building a solid foundation. Don’t rely on standard agreements—every project is unique and should be treated as such.

“For young architects and designers, this is a common pitfall. After finishing design school, we often believe we’re fully equipped to provide services, but the reality is we usually lack the business management skills.

“The market is crowded, but everyone has something that sets them apart. Identify your unique strength and use it as your marketing asset. The residential sector is